MICHELE L. BAND, a veteran Director and Executive Producer, conceived the name of Heads Up Creative many years ago as a result of her innate urge to pick up heads up pennies in the street for luck.

A graduate of Washington University in St. Louis, Michele's career began at Nickelodeon producing/directing promos and special events, including the Kids Choice Awards. After 9 years, Michele launched a live action division for the animation company, VeePee, and oversaw creative for the Nickelodeon's animated feature film, EverGirl. Her director credits include many mixed animation/live action projects for Wild Thornberries, Jimmy Neutron and Spongebob Squarepants, and feature national commercials for Toys R Us, Kohl's and Mattel.

In 2002, she left to serve as Executive Producer for Ignition Films in LA. Michele expanded their offices to New York, and established clients such as PBS, CMT, Out of the Blue Enterprises, Nickelodeon, Wal-Mart, Imagination TV and Playmates Toys.

Her recent credits include producing and directing both voiceover and live-action for interactive media (Fact or Crap and Would You Rather with Howie Mandel), national commercials (Walmart, Dell, AT&T, Disney Toys, Burger King), music videos (Evergirl and Swedish rock group PLAY) and scripted content (PBS Morning Show, Mo & Splat, Dear Edwina and short film series "Teen Angst")